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What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the...
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7 NEW Social Media Solutions to Grow Your Business
When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know...
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Companies Invest More in Social Media Marketing in 2014
Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would...
View ArticleSocial Media Fails: When Good Brands Go Wrong
While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on...
View Article5 Safe Social Media Tasks for Business Leaders
Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said...
View Article10 Effective Social Media Options Every Business Should Use
Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is...
View Article5 Ways to Improve Your Online Shareability
Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are...
View ArticleInside Your CRM: Top Secret Ways to Create Viral Content
If the buzzphrase “viral content” has taught us anything over the past few years, it’s that really good content will be shared far and wide. And while there’s no exact science to what will go viral...
View ArticleHow To Create Customer Testimonials That WORK
Customer testimonials are part of the secret sauce of success. You can make your copy compelling, you can design a beautiful, user-friendly website, your product can be the answer to your customer’s...
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5 Social Media Trends to Follow
Whether you're just getting your social media strategy rolling or you've already built a powerful following, you must evolve with changing trends. Many new services are available, so let us help you...
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